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Painting  /  June 29, 2023

The Benefits of Exterior Painting Your Ottawa Business

Benefits of Exterior Painting Your Ottawa Business

Colour has profound psychological effects, making it an invaluable tool for businesses. In fact, you can reap several benefits from repainting your enterprise’s exterior in your chosen palette. If you’re on the fence about refreshing your business’s paint job, here are the top reasons to contract commercial painting Ottawa services.

Make Your Storefront Stand Out

Before you can get customers in the door, you have to catch their eyes. A fresh coat of paint can boost interest in your establishment, especially if you incorporate strategic colour and design.

Are your competitors’ storefronts neutral colours? You can stand out by choosing vibrant hues and incorporating patterns. Are most of the shops nearby playfully painted with complex graphics? Make an impression with a monochrome, minimalist colour palette.

Of course, as you consider your options, remember to align your design with your brand. When passersby look at your storefront, they should instantly know what your business offers. For example, if you sell toys, you should lean into the more kid-friendly, imaginative side; if you offer legal services, you want to present a professional, authoritative image.

Painting the business exterior can also be part of rebranding efforts. If you decide to expand or change your target audience, a new paint job is an affordable and direct way to influence interest in your company.

Save Money

Hiring experienced interior painting contractors and painters in Ottawa costs money initially, but it can save you cash in the long run. For one thing, it can increase interest in your brand, leading to higher sales. For another, it can physically protect your commercial property.

As sturdy as your building is, it has to withstand constant exposure to the elements:

  • Wind
  • Ultraviolet radiation
  • Rain
  • Snow and ice

Even durable materials, such as concrete and brick, break down over years of exposure. Wood, which expands, contracts and absorbs moisture, is even more vulnerable. Paint creates a barrier between building materials and the elements, extending their lifespans and delaying expensive repairs — exterior paint even has a special formula to block UV rays. Regular upkeep ensures you catch problems early and prevents long-term issues.

Once you decide to paint, search for “painting services near me” or otherwise employ professional services. While it may seem like a good idea to take on the task yourself or have employees do so, you’ll get better results by hiring experts. Professional painters work quickly, have all the necessary tools and avoid amateur mistakes. The process will be much neater and the results will last longer than if you take the do-it-yourself approach.

Entice New Customers

Consumers judge books by their covers, which is why presentation is essential to drawing in new customers. If your store has peeling or cracked paint, passersby may assume your business doesn’t care about its image and project that assumption onto your products and services.

Your building’s exterior is also an opportunity to use psychology to attract customers. Each of the shades in the rainbow has particular psychological effects or cultural affiliations you can connect to your brand:

  • Purple: Purples are closely tied to imagination, mysticism and inspiration. Historically, only nobility could wear purple, leading to associations with royalty, wealth and high social status.
  • Blue: Light blues are soothing; studies show blue interiors can significantly reduce stress. Blue is also connected to water and refreshment.
  • Yellow: Since yellow is associated with sunshine, this shade evokes optimism, happiness and brightness.
  • Red: Shades of red are tied to passion, alarm, high energy and anger. Research indicates that red increases feelings of hunger, making it popular among eateries.

If your commercial building needs a new coat of paint, the experts at Handyman Connection can help. We work quickly but never cut corners, ensuring impressive results. We can also assist with renovation projects, such as flooring replacement. To learn more, contact us online or give us a call.

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